Sean Dove | Designer

IDENTITY AND BRANDING

Added on by Sean Dove.

PURA PLUMBING

The clients of Pura Plumbing didn't want to single out one specific aspect of plumbing ie. water, fire, gas, etc, but rather establish a more universal symbol.
I’ve created this mark with the attempt to mix different aspects to create a clever and subtle logo.

 

The mark ultimately represents the form of head of a shifter. However secondarily the symbol can be interpreted as the shape of a nut as well as the layout of a bathroom.
By limiting colour palettes, details and typography, the simple identity has the ability to become timeless and move alongside the client's ever-changing visual landscape.