The clients of Pura Plumbing didn't want to single out one specific aspect of plumbing ie. water, fire, gas, etc, but rather establish a more universal symbol.
I’ve created this mark with the attempt to mix different aspects to create a clever and subtle logo.
The mark ultimately represents the form of head of a shifter. However secondarily the symbol can be interpreted as the shape of a nut as well as the layout of a bathroom.
By limiting colour palettes, details and typography, the simple identity has the ability to become timeless and move alongside the client's ever-changing visual landscape.